McKinsey & Co
Raising your Digital Quotient
I used metaphorical visuals to convey stories about big data, bold moves, practicing agility, fostering strong internal and external networks, and promoting talent growth. The animated video promotes the company’s mission on both the main website and social media, and it has gained significant attention.
Credits -
Produced at CMYK Operation
Art Director: Sylvia Yang
Design: Sylvia Yang
Producer: Adam Scher
Animation : Bruce Chen