UberEats

I led art and creative direction, building a library of over 75 illustrated product selectors that enhance user experience by making it easier and more delightful to discover favorite restaurants and cuisines. These product selectors have been launched on the redesigned Uber Eats app homepage and are featured in the Uber newsroom.

Each illustration adheres to a carefully curated palette of 3-5 colors to ensure visual clarity at smaller scales. I continuously tested the illustrations within the product across various sizes to maintain the best visual complexity and legibility. Additionally, I conducted thorough research to accurately represent cultural authenticity through each food item depicted.

These assets have been extensively utilized across both the Uber and Uber Eats apps and have been distributed globally for various marketing campaigns.