Mckinsey
Digital quotient explainer video
Credits
Art Director: Sylvia Yang
Design: Sylvia Yang
Producer: Adam Scher
Animation: Bruce Chen
Produced at CMYK Operation
The animation is also featured on Mckinsey's official website.
![](https://freight.cargo.site/t/original/i/35c7f362824f41ade60c6e373c6a8f6292fb9f2a6ea6e569082088f11f0163f0/Mckincey-and-company_storyboard_V3-01.png)
![](https://freight.cargo.site/t/original/i/f815f8b088337ca2834fb47204ddefb61167e768320a7bacc07a3909aab31d1a/Mckincey-and-company_storyboard_V3-02.png)
![](https://freight.cargo.site/t/original/i/8ddfab6068c1f4cdaa8fcf0627c1204eb203ef2a9a4c639ab9a6983d1d647d28/Mckincey-and-company_storyboard_V3-07.png)
![](https://freight.cargo.site/t/original/i/a1c9f09f27152aee328e21026ae58ae0160e10eda3b2d4f643888789e72186eb/Mckincey-and-company_storyboard_V3-08.png)
![](https://freight.cargo.site/t/original/i/17275e7f7ac4cea12b7479370c22f312ab2e0da98ba70526dce51d5e5f0b9be3/Mckincey-and-company_storyboard_V3-21.png)
![](https://freight.cargo.site/t/original/i/b9ebaf071a317610cba6b6694e89c44068f2be3af07060487b13272fd6628a63/Mckincey-and-company_storyboard_V3-23.png)
![](https://freight.cargo.site/t/original/i/25f0164045eddbb54be977ff8dfffb520d0552e2570140a2ec8c4b051663bac2/Mckincey-and-company_storyboard_V3-24.png)
![](https://freight.cargo.site/t/original/i/d73d8b0cb2750d10ec59316b12012b787b2fc596787f5c6b41f48b686d95c52b/Mckincey-and-company_storyboard_V3-30.png)
![](https://freight.cargo.site/t/original/i/5b315037dce75dd251d864959d865eb7e44b0ee1a1fa3cc99859f713c07c7c3f/Mckincey-and-company_storyboard_V3-31.png)
![](https://freight.cargo.site/t/original/i/2e7c763e894fec6b37ebeb31536efc4ace37629334b7b13e144851f5397df5bf/Mckincey-and-company_storyboard_V4-31.png)
![](https://freight.cargo.site/t/original/i/eb8499d79d0fc2cc662f30a17241b994cd3b16cfce6575c06937f653c86ebcf2/Mckincey-and-company_storyboard2_V3-03.png)
![](https://freight.cargo.site/t/original/i/e97b33dd625df6affb625ab153850fa0c484a090947cef4284d460318172cdaf/Mckincey-and-company_storyboard2_V3-04.png)
![](https://freight.cargo.site/t/original/i/4ad0115a9e0c88bad77dc136b8b478834d75994f6f5c2447da445b76bc1aade3/Mckincey-and-company_storyboard2_V3-12.png)
![](https://freight.cargo.site/t/original/i/881e027af6f1cb2e5d403f9a6d60f0b7da988e91930947c21aaadad0cd2f9a5c/Mckincey-and-company_storyboard2_V3-14.png)
Credits
Art Director: Sylvia Yang
Design: Sylvia Yang
Producer: Adam Scher
Animation: Bruce Chen
Produced at CMYK Operation
The animation is also featured on Mckinsey's official website.